There are some collaborations that are an easy pairing and others that are less obvious, but become extremely powerful. This is the story of when I, Dominique met John!
I’m grateful to Nick Shrimpton who provides me and my business with excellent marketing guidance that is bearing real fruit. He rightly pointed out that what visitors to my website wanted to see, was me. Afterall it is my expertise and delivery style that people are buying into at the end of the day, and I needed to give a ‘flavour’ of this in my website content.
Having accepted the logic of the argument, I was faced with the reality of knowing I would have to produce a video, and a little of the blood drained from my cheeks! Nick said not to stress overly, as he knew someone who excelled at putting people at ease in front of the camera – John Peddie at J Productions.
After a short period of reflection I considered my reaction to the idea of a video. I mentioned my reaction to John and it was his response that got me thinking. I stand up and give talks to groups and larger audiences for a living, why instinctively did I give the video idea the cold shoulder? If I felt like this, with my neuroscience background, then why don’t I share with others about what is going on in our brain when we are asked to do something that we don’t want to do. Through John’s insight, our idea for some neuroscience videos was borne.
The reasons why a great many people do not like being in a video is rooted in their past. We are a social species, like a tribe, and any risk of exclusion can drive a sense of fear. In adulthood, if you connect to a situation (like being in a video) with fear, which risks embarrassment and exclusion, anti-abandonment strategies from childhood kick in. An obvious one is avoidance; I don’t want to do that. There are though ways to train the brain to overcome this fear, as this first video explains.
With John’s help and my neuroscience knowledge we are helping to explain why the fear of appearing in a video is wholly natural. There is context for the fear and more importantly a proven strategy to overcome it.
To learn more about overcoming anxieties in stressful situations contact me: firstname.lastname@example.org
To learn more about expert video making for businesses contact John